Ecommerce
Google Ads for eCommerce
Shopping and Performance Max judged on return — not traffic.
Google Ads for eCommerce is the setup and management of Shopping, Performance Max, and Search campaigns for online retailers. The work starts with the product feed — the data Google uses to match your catalogue to buyers — and optimizes structure, bidding, and creative against return on ad spend rather than clicks or impressions.
Who it's for
- Online stores and DTC brands running Shopping or Performance Max that want spend tied to profit, not traffic
- Retailers with a sizeable catalogue where feed quality and structure quietly decide performance
- Founders scaling ad budget who need ROAS discipline before pouring in more money
- Teams tired of Performance Max as a black box who want it structured and controlled
What you get
- Product feed optimization — titles, attributes, and structure cleaned so Google matches your catalogue to the right searches
- Shopping and Performance Max — campaigns structured by margin and priority, with controls so PMax isn't a black box
- ROAS-based bidding — configured around target return and product profitability, not blanket click goals
- Revenue tracking — conversion tracking tied to actual orders and value
- Search and brand defense — targeted Search and brand coverage to capture high-intent buyers and protect your terms
- ROAS reporting — framed around return on ad spend and profit contribution, not session counts
Outcomes
- Ad spend tied to profitable orders, not raw sessions
- A product feed doing the heavy lifting it's supposed to
- Performance Max under control instead of guessing
How the account is run
A clean, well-structured product feed does most of the heavy lifting in eCommerce. Campaigns are then organized by margin and product priority, with revenue tracking that ties spend to actual orders. The objective is profitable growth measured by ROAS — not a dashboard full of sessions.
Questions about google ads for ecommerce
Which platforms do you run for online stores?
Primarily Google Shopping, Performance Max, and Search. Meta and other channels can complement them, but the eCommerce engine usually centres on a clean feed and well-structured Google campaigns.
Our Performance Max feels like a black box. Can that be fixed?
Partly — PMax is opaque by design, but feed quality, asset-group setup, and campaign structure give you far more control than leaving it on defaults. That is a core part of the work.