Paid search
PPC & Google Ads Management
Paid search run against buyer intent — and held to pipeline, not clicks.
PPC & Google Ads Management is the end-to-end setup, optimization, and ongoing management of pay-per-click campaigns across Google Search, Shopping, YouTube, and Display. The work maps campaign structure to how your buyers actually search, controls spend against measurable outcomes, and reports on pipeline contribution rather than raw clicks.
Who it's for
- B2B and technical SMEs with a defined offer and a buyer who searches with intent, not impulse
- Founders and lean marketing teams who need senior hands on the account, not a junior reshuffling keywords
- Companies with real revenue that want paid search held to pipeline outcomes and a defensible cost-per-acquisition
- Teams scaling spend who need structure and controls before pouring more budget into a leaky account
What you get
- Account architecture — campaign and ad-group structure mapped to buyer intent, not a template
- Keyword and negative strategy — intent-led research with disciplined negatives so budget reaches qualified searches only
- Conversion tracking that reflects genuine value — leads and pipeline, not soft micro-conversions
- Ongoing optimization — a steady test-and-improve cadence on bids, creative, and structure, documented each cycle
- Cross-channel coverage — Search, Shopping, YouTube, and Display coordinated against one funnel
- Pipeline reporting — framed around cost-per-acquisition and contribution, not vanity metrics
Outcomes
- Budget concentrated on searches that can actually become customers
- A paid-search account you — or a board — can audit at any time
- Spend defended by pipeline contribution, not impression counts
How the account is run
Campaigns are built around a clear account architecture: tight, intent-based ad groups, negative-keyword discipline, conversion tracking that reflects real value, and a testing cadence that improves the account instead of churning it. The objective is qualified demand at a cost the business can defend — not impressions.
Every change is documented, so the account stays legible to you and to anyone who needs to review the spend.
Questions about ppc & google ads management
Do you work with our existing Google Ads account or start fresh?
Usually we start from your existing account — there is almost always history worth keeping. The first step is a structured review of what's there before any rebuild, so nothing valuable gets thrown away.
Is there a minimum ad budget?
There is no fixed minimum, but paid search needs enough budget to gather signal. If the spend is too low to learn from, we'll say so rather than take the work.