Lifecycle & CRM
Email Marketing Automation
Triggered flows that turn a list into pipeline — not a newsletter and a hope.
Email Marketing Automation is the design and setup of triggered email flows — welcome, nurture, onboarding, re-engagement, and post-purchase — that respond to what a contact does rather than blasting everyone at once. It covers segmentation, sequence logic, copy, and the tracking that ties email to revenue.
Who it's for
- B2B and SaaS companies with leads entering the funnel but no structured way to nurture them to a decision
- Ecommerce and DTC brands leaving revenue on the table without welcome, cart, and post-purchase flows
- Founders with a growing list and only a manual newsletter to show for it
- Teams on Klaviyo, HubSpot, or ActiveCampaign who own the tool but haven't built the system
What you get
- Flow architecture — welcome, nurture, onboarding, re-engagement, and post-purchase flows mapped to your buyer journey
- Segmentation — list segmented by behaviour and stage so each contact gets a relevant message, not a broadcast
- Sequence copy — written to move a reader one step closer, not just to fill an inbox
- Platform setup — automation configured properly in your tool, with triggers, conditions, and timing that actually fire
- Deliverability hygiene — sender setup and list health managed so the emails reach the inbox
- Revenue reporting — framed around revenue and pipeline per flow, not open and click rates in isolation
Outcomes
- Revenue from the list you already have
- Leads nurtured automatically instead of going cold
- Email instrumented so you can see what each flow contributes
How the programme is built
Flows are mapped to the stages a buyer actually moves through, segmented so the right message reaches the right contact, and instrumented so you can see what each sequence contributes. The objective is revenue and qualified pipeline from the list you already have — not a higher open rate.
Questions about email marketing automation
Which email platforms do you work with?
Commonly Klaviyo, HubSpot, and ActiveCampaign, among others. The approach is platform-agnostic — the system matters more than the tool, and we work in whatever you already own.
Do you write the emails or just set up the automation?
Both can be in scope — the sequence logic and the copy that runs through it. Where you have a strong in-house voice we structure the flows and edit; where you don't, we write.